Yorkshire, – Swara Sawirs, 22, a Senior Sales Executive from Thirsk in Yorkshire, has had her first brush with fame as one of the stars of Suzuki’s latest TV campaign, which launched nationwide on 3rd July.
Swara, who works at family run dealership, Batchelors Motor Group, in Ripon, auditioned for the advert after Suzuki sent out a casting call to their dealer network for a chance to feature in their new TV campaign. Despite having no previous TV experience, Swara’s audition stood out to Suzuki as she had a natural on-screen charisma and the ability to speak with warmth, confidence, and knowledge.
Speaking of her audition, Swara said “I’ve been working with Suzuki for over four years and my Dealer Principal gave the me the push to do it. It felt like I wasn’t even auditioning, it was more like I was just sending a video of what I’d usually say to a customer.’
‘To start off with I thought this was a local ad, but when I found out it was a nationwide campaign, I was so excited but also really nervous! Everyone at work was so excited – and my mum is over the moon and cannot wait to see it! It was really fun to film it, even with the social distancing measures in place as well as getting rained on. Funnily enough, I’d wanted to be an onscreen journalist when I was younger – but unless I get offered Holly or Philip’s job – it’s going to take a lot to take me away from my current job!”
Shot at the Batchelors Motor Group in Ripon, Helping You Get Back on The Road, Suzuki’s new campaign takes a tongue-in-cheek look at what the dealers have been doing during lockdown and how they’ve re-opened with great new deals to help people to get back on the road. Putting dealerships at the heart of the campaign not only helps those individual business, but also reassures people who are looking to buy a car, so that they can shop confidently with Suzuki. Key measures that have been put into place include safety in dealerships, safe test drives and contactless sales process – all designed to help people feel comfortable when they’re looking for a new car.
Swara added: “Here at the Batchelors Motor Group, we’ve got measures in place and we are very strict as a dealership. We are appointment only and we make sure that people are aware of the process before they arrive. So far, we’ve had really positive feedback – customers have said how nice to see dealerships being careful and following the guidelines. Suzuki have also put online training in place to give us a better understanding on where we are at the moment and how vehicle sales are going to move forward.”
As social distancing measure ease, Suzuki is committed to helping its customers adjust and ease back into the new way of working and living. Dale Wyatt, Director Automobiles from Suzuki said: “Creating this campaign in lockdown hasn’t been without its challenges, however, we’ve loved working with our local dealers to create these ads and we’re so happy to show the nation the ways in which they’ve adapted their businesses to help people feel at ease when buying a car. ”
Suzuki’s new campaign, Helping You Get Back on The Road, is on air from 10th July.