Dacia reveals All-New Duster
MORE DUSTER, STILL DUSTER
The All-New Dacia Duster opens the next chapter in the story of a model that has grown into a standard-setter in its market. It is an all-round icon, encapsulating everything the Dacia brand stands for: ‘Robust and Outdoor’, ‘Essential but Cool’, and ‘Eco-Smart’. Duster was born in 2010, overhauled for the first time in 2017, and rose to the top by rewriting the SUV rulebook.
Duster is a proven success story. In its 13-year-long career, it has been awarded more than 40 accolades, production stands at 2.2 million units and counting, and it is steadily increasing in popularity, ranking as Europe’s best-selling SUV across all segments in the retail market in 2022. Around 1,000 Duster SUVs roll off the production lines at Dacia’s plant in Pitesti, Romania, every day – about one every minute!
STRONGER AND MORE ASSERTIVE DESIGN
Dacia has reinvented Duster’s design. It still has the striking looks that propelled the previous generations to the top – especially its solid, sturdy SUV character – but pushes them further with Dacia’s new, distinctive design.
David Durand, Dacia Design Director, said: “Before even starting work on All-New Duster’s style, we honed its proportions, to find a strong, balanced posture. When you get the proportions right early on, you don’t need artifices to tweak style later.”
Dacia’s philosophy of providing all the essentials applies to the All-New Duster’s design as much as every other model.
The design team started simply, by looking at the cabin, bonnet and wings. Then they assembled them into the whole car to give the model a modern, well-built style, with deliberately taut, self-confident lines.
The simple shapes and volumes add to the design’s power, including the sharp, vertical face, chamfered wheel-arch guards, large tailgate and side windows reaching seamlessly from bow to stern.
The All-New Duster is shielded with a stylish belt wrapping all the way around it. The side underbody shields connect to the hallmarks, then to the wheel-arches, which in turn connect to the front and rear bumpers, making the All-New Duster more robust and ready for the outdoors than ever.
The All-New Duster’s design is consistent, it moves with the times and combines its adventurous character with a more sustainable edge.
NEW HYBRID POWERTRAINS
MORE SUSTAINABLE MATERIALS
All-New Duster is the first production model to use Starkle®, a new material invented by Dacia’s engineers. It is 20% reused polypropylene and entirely paint-free, meaning the carbon footprint from its production process is smaller. The side underbody shields, wheel-arch guards, hallmarks, triangles on the front bumper, (add-on) front and rear skid plates and rear shield tail are made of Starkle®. And making the front and rear skid plates with a dyed-in-the-mass material also limits the amount of paint used in the process.
* In the polymer category as proposed in the future regulation on end-of-life vehicles (ELV)
EXTRA-HEAVY-DUTY SHIELDING AND MATERIALS
As mentioned, by dyeing the front and rear skid plates in the mass, the plastic is already coloured when it is injected to make the part. The colour, therefore, is unalterable (unlike paint). Inevitable scrapes and scratches may leave marks, but they will be practically invisible, as they will not alter the colour.
The shields around the car are made of Starkle®, a new material created by Dacia’s engineers. It is not painted, so scrapes and scratches will not leave conspicuous marks.
The All-New Duster also introduces more InNature accessories:
ECO-SMART: MORE SUSTAINABLE AND AS AFFORDABLE AS EVER
True to Dacia’s values, the All-New Duster provides an affordable alternative for more sustainable driving, combining new hybrid powertrains and more recycled materials.
THE ALL-NEW DUSTER CONTINUES TO DELIVER UNRIVALLED VALUE
ESSENTIAL BUT COOL: MORE TECHNOLOGY AND MORE GOOD THINKING
The All-New Duster illustrates Dacia’s philosophy for technological progress. It must be sound, smart, affordable and make life easier for its users.
A MORE DIGITAL AND MORE CONNECTED INTERIOR
A new infotainment system with a 10.1-inch centre touchscreen is included as standard in the Expression and up, and available with both multimedia systems from Duster, namely Media Display and Media Nav Live:
Media Control, featured in the Essential trim, is a complete infotainment system you can control from the steering wheel. It displays media-related information on a 3.5-inch screen next to the analogue cluster on the dashboard. It has four speakers, a Bluetooth connection, a USB port and a smartphone stand built into the dashboard. When you connect it to the free Dacia Media Control app, you can control the radio, other media and several other features from your smartphone screen.
Native connectivity meeting new European GSR2 requirements and, in the vehicles with Media Display and Media Nav Live, provides even more connected services including:
The All-New Duster is the first to feature a 7-inch customisable colour digital dashboard, where the driver can display the information they find most useful in the layout they prefer. This digital dashboard comes as standard with Expression trim and up.
The versions with Media Display and Media Nav Live also include two USB-C ports at the front and two at the back, to power up to four devices. All these ports are backlit.
All trim levels feature a dedicated phone slot. Versions equipped with Media Display and Media Nav Live feature a YouClip smartphone holder, two USB-C sockets at the front and two at the rear to power up to four devices.
There is a wireless smartphone charger in the centre console, within reach for both passengers at the front. It comes as standard in all upper trim levels.
NEW DRIVER ASSISTANCE SYSTEMS
Cruise control/Speed limiter is now standard on all trims. Automatic low-beam headlights are available in all trims. Moreover, automatic switching between low-beam and high-beam headlights comes as standard in All-New Duster Extreme and Journey models.
New driver assistance systems, added to All-New Duster to meet the latest European safety requirements, such as automatic emergency braking (in urban and suburban areas, including detection of other cars, pedestrians, bicycles and motorbikes), traffic sign recognition and speeding alert, rear parking assist, emergency stop signal, lane departure warning, lane keep assist, driver attention alert, and emergency calls (eCall). And, to make its customers’ life easier, Dacia is adding a clever button, My Safety, for drivers to quickly configure their favourite driver assistance systems.