Antony Gains Senior Sales IMI Accreditation
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  • 30 December 2017

    Antony Gains Senior Sales IMI Accreditation

    Senior Suzuki Sales Executive Antony Denton, is one of three to hold the IMI accreditation in the whole of the United Kingdom
    • Suzuki introduced a tailored learning programme last year for sales staff using the IMI Accreditation Sales pathway and its training partner, Get the Edge UK
    • The first vehicle manufacturer in the UK to have IMI-accredited Senior Sales Executives

    Using the IMI Accreditation Sales pathway, Suzuki created a structured programme for Sales Executives to meet the requirements of recognised professional sales qualifications. Objectives of the course, amongst others, include staff being able to lead by example, having the ability to offer advice, coaching and support to colleagues, understanding both the importance of good customer relations and the need for accurate record-keeping, as well as knowing how to work to budgetary constraints.

    In November, Suzuki became the first vehicle manufacturer to have IMI-accredited Senior Sales Executives after three individuals successfully completed a challenging range of practical and knowledge-based assessments. One of successful candidates is Antony Denton from Batchelors of Ripon Suzuki.

    Explaining the importance of the Sales Executive role, Jon Davies, Managing Director of Get the Edge UK, said: “Developing a strong right-hand person for any Sales Manager or Director working within a franchise dealer is vital. What we often see is that when the key management position is vacated due to days off, holiday or illness, standards sometimes fall and systems crumble, which can compromise the business long-term.”

    Gareth Lumsdaine added: “Whilst Sales Executive accreditation is common best practice across many vehicle manufacturer retail networks, Suzuki is raising the bar by becoming the first to deliver the IMI Accreditation Sales pathway for its Senior Sales Executives. We would like to congratulate our latest graduates from the programme, and we wish them a successful ongoing career with Suzuki.”


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