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JAECOO has been named the most searched Chinese car brand in the UK, according to Google UK’s Year in Search 2025, signalling rapidly growing consumer awareness and curiosity around the adventure-focused marque.
Google’s annual data release highlights the models and automotive topics that gained the fastest momentum over the past year. “JAECOO cars” featured prominently in the UK top 10 trending car searches for 2025, ranking third overall, alongside long-established European and Korean nameplates and ahead of several legacy manufacturers.
For its 91 retailers, the rise of JAECOO in search behaviour points to increasing brand recognition, translating into showroom consideration. JAECOO, one half of the OMODA&JAECOO brand house, achieved a 3.39% share of the UK new car market in November – according to data from the Society of Motor Manufacturers and Traders (SMMT)** – demonstrating how digital interest is beginning to convert into real-world sales momentum.
Gary Lan, CEO of JAECOO UK, said: “Being recognised by Google as the most searched Chinese car brand in the UK is a significant milestone for JAECOO. It shows that British consumers are actively seeking new brands that offer distinctive design, advanced technology and all-encompassing value. As awareness grows, our focus remains on building trust, educating customers and delivering products that resonate with the UK market. With 2026 a big year for OMODA with the OMODA 7, we expect our sister marque [OMODA] to also have high search volumes on Google.”
As consumer curiosity continues to rise, JAECOO UK expects digital interest to play an increasingly important role in shaping future demand across both retail and fleet markets.
From becoming Leasing.com’s Overall Car of the Year to being named Carwow’s Brand of the Year 2026, JAECOO UK’s debut year has been defined by strong, consistent momentum. With more than 26,000 JAECOO 7s now on UK roads – and having been the UK’s best-selling Chinese car in October (SMMT records**) – prices start from just £30,115 OTR*, with the JAECOO 7 SHS priced from £35,165 OTR*.
Launched earlier this year, the latest addition to the JAECOO family, the JAECOO 5, has become the brand’s first pure electric model, with the compact SUV offered in both EV and ICE versions. The JAECOO 5 is available to order now from £24,505 OTR*, while the JAECOO E5 starts at £27,505 OTR*, with all models available through the growing OMODA&JAECOO UK retailer network and supported by the company’s comprehensive 7-year/100,000-mile warranty.
* All prices quoted are correct at time of writing, December 2025
** SMMT, smmt.co.uk/vehicle-data/car-registrations
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